Dealing With Negative & Scammy Game Reviews — Phonato Studios

Before we go on to talk about ways to tackle spammy reviews, let’s break down the type of complaints that game developers generally receive. A review can either present a factual observation or an opinion — how a person feels after playing your game. Now, dealing with the latter can be pretty tricky.

Statements like, “I hate the graphics,” or “I keep losing because the game is too hard” are opinions. If you notice that these statements have some truth behind them, you can consider making improvements and informing the reviewer once the upgrades are made. In the meantime, don’t forget to apologize and tell them that you’re working on it.

On the other hand, always remember that people have different perspectives and different ways of looking at things. They are entitled to have an opinion about your game, regardless of whether you think it’s wrong or right and, at the end of the day, the player is the king! Therefore, trying to prove a reviewer wrong in an aggressive manner can work against you. 

However, factually incorrect reviews can be addressed easily. For instance, if a reviewer erroneously mentions that there is only one free match offered in your game, you can politely point to how they can access other offerings. More importantly, don’t forget to appreciate them for taking the time to offer feedback.