Trigger Words That Are Getting You Marked as Spam: Raghib Khan & His Team Share Tips
E-mail marketing remains one of the most impactful forms of business marketing. The average rate of opening an email is 82 percent, and 49 percent of consumers agreed that they would love promotional emails from their favorite brands weekly. However, if your emails end up in your customers’ spam box, you are far from leveraging those statistics.
Spam is a pretty common term in the email world. Our marketing team at RNF Technologies often finds reasons such as the absence of authentication records, no permission to send emails, IP address identified as spam, and domain reputation that lead businesses to end up in the spam category.
However, in some cases, it’s just the content. Certain words trigger your business mail that activates the spam filter regardless of your efforts. In this blog, our marketing team and our founder, expert Raghib Khan, share the list of the ultimate trigger words and some tips to make the most out of email marketing.
DON’T GET MARKED AS “SPAM”: RAGHIB KHAN’S EXPERT TIPS
Email service providers look for several factors to identify emails as spam. This includes:
- No unsubscribe buttons
- Poorly-designed mails with glitches and broken codes
- Hard-to-read and absurd fonts
- All caps-text and too much punctuation
- Attaching links to fraudulent websites
While categorizing emails as “spam,” the email service seeks for reputation and credibility. Here is a list of words that you must refrain from using in your content:
- As seen on
- Clearance
- Order
- Buy direct
- Near you
- Double your
- Home-based
- Home employment
- Opportunity
- Affordable
- Bargain
- Cheap claims
- Collect
- Compare rates
- Cost
- Credit bureaus
- Earn
- Easy terms
- Incredible deal
- No cost/ no fees
- Price
- Profit
- Quotes
- Why pay more?
- US dollars
- Full refund
- Stock alert
- Stock pick
- Requires initial investment
- Lower interest rates
- Lower your mortgage rate
- Your income
- Pre-approved
- Lifetime
- Lose
- General
- Miracle
- Medium
- Success
- Stop
- Dear
- Friend
- Hello
- Ad
- Increase your sales
- Increase your traffic
- Member
- Month trial offer
- Not spam
- Sale
- Sales
- Unsubscribe
- Visit our website
- Lose weight
- Valium
- Stop snoring
- 50% off
- Call/ deal
- Unsolicited
- Free trial/ free sample
The trigger words aren’t restricted to the 60 mentioned above. Over-sensationalizing, over-promising, and too much effort to stand out or create “eye-catching” mails instill a sense of mistrust among email service providers. With the rising cases of spam and fraud, the rules have become stricter with more sophisticated filters to protect email users. Therefore, businesses need to stick to the best practices for actual engagement. On the parting note, our experts at RNF Technologies advise you to personalize and keep it casual. Remember, ultimately, you are engaging with your customers who are just like you. Framing content that overpromises a positive will not only cut your email marketing outcome and end you up in the spam box but also ruin your business reputation.