How Mobile Advertising Changes the Game For Small Businesses
It is no secret that the shift in advertising is moving to mobile. It has proved to be a game-changer for digital media and mobile industries across the globe. The concept is not new but it’s not going away anytime soon, either.
Mobile is most likely a faster way to reach your customer than desktop. It is not only where customers search, but it is also where they buy. This is especially true for small businesses. According to a study, 94% of people use their smartphones to look for local information, and 90% take action as a result. These people either connect with the business, visit it, tell others about it, and some even make a purchase in-store or online.
Website Traffic: Mobile vs. Desktop
Google Analytics makes it simple to understand where your traffic is coming from — desktop or mobile — as well as what mobile devices are used. Visit Audience and then click on Mobile from your Google Analytics dashboard. You can see how much traffic is coming from mobile in the Overview.
There are a few things to think about. If your mobile traffic is extremely low, consider whether your website is mobile-friendly. Is there a lengthy signup process requiring personal information and multiple steps that consumers find easier to complete on a desktop? Then perhaps targeting mobile traffic isn’t a good idea. Do you have a high bounce rate despite having a lot of mobile traffic? This could indicate that your mobile experience is lacking or a mobile responsive design is insufficient. Before you invest in mobile advertising, make sure your mobile experience is clear, quick, and simple to use.
Small business owners have a unique opportunity to geo-target customers and reach them while they are observing their surroundings. Advertisers can target these customers based on their zip codes. Consider solutions that allow you to reach potential customers based on their location when evaluating various advertising options.
Clicks Aren’t Everything
When it comes to mobile advertising, it’s common for users to click on an ad by accident, which means that nearly half of the money spent on mobile advertising is wasted. If you own a small business, you should think twice about using pay-per-click services.
Nobody is going to come to your extravagant party if they can’t find it. Improve your SEO (search engine optimization) to ensure that your website appears in all search results. Including the name of your city on your website, as well as your phone number and the full street address of your business, can help customers find you.
People spend nearly two hours per day using mobile apps. With so many apps available that reach a wide and diverse audience, there’s a good chance that someone will notice your ad and act on it.
Some websites aren’t designed to be viewed on mobile devices in the same way that they are on a desktop, laptop, or tablet. Consider developing a mobile version of your website to make it easier for your customers to access your information.
However, mobile advertising is only the beginning, and it is only one piece of the puzzle when it comes to your company’s success.