How Mobile Apps Drive Business Growth
Not too long ago, only large corporations and e-commerce giants had mobile apps of their own. The story is very different now.
In 2018, almost 42% of small businesses had mobile apps (Statista). While developing them for B2Cs at RNF Technologies, we noticed how these proved to be game-changers in boosting customer satisfaction and business growth.
Mobile apps have the potential to take your business to the next level. With an app, your business gets to be where your customers are most of the time. You can choose to inform them about new products or even send push notifications regarding items they may be interested in. This not only gets you return customers but also helps enhance brand awareness.
If you play your cards right, your mobile app may just become your business’ digital storefront.
A new channel of communication opens up between your business and its customers when you launch a mobile app! In addition to streamlining communication, there are a wide range of perks that come with them. Here are some of the advantages:
Revenue growth: Business apps improve accessibility to your products and services. Customers can check in at any time to quickly place their orders with you. Ultimately, this results in high ROI as your business is literally at their fingertips.
Unlike a brick-and-mortar store, you can reach out to an extended base of customers without having to allocate a lot of your time and resources. With a good marketing strategy and value proposition, you may just succeed in doubling your profits with a mobile app.
Round-the-clock availability: Unlike physical stores, mobile apps don’t have to be restricted to conventional business hours! You can ensure the 24/7 availability of your business and also offer self-servicing options wherein customers can place orders, ask for refunds, or request an exchange by themselves within a matter of seconds. These features position your brand as a customer-centric business while freeing up your sales and customer support teams.
Such minor additions go a long way in improving customer satisfaction. In fact, along with loyalty programs, this is one of the most effective ways through which you can quickly convert leads into paying customers.
Increased engagement: Personalized in-app messages and enhanced user recommendations powered by AI are vital to drawing customers’ attention in this digital age.
When you go mobile, you get to tap into customer-provided data from user sessions and entry points to personalize your marketing strategy. You can also create relevant content to help them navigate your app effortlessly and keep them engaged after understanding the average buyer’s journey through data analytics.
Businesses that keep evolving by embracing digital innovations are the ones that succeed in the long run. Without an app, you could be losing leads to your competitors.
Apps help create communities of loyal customers who keep returning to your business. However, it is important that you also figure in security walls to protect valuable customer data from fraudsters and scammers while developing a business application. The key to this is having an agile app development team by your side to ensure that you deliver flawless experiences without compromising digital safety.